Philosophy

Values and Insights

Alexander Johnson Philosophy

If you want to change something, you have to do it yourself and be on the right side of the equation. As a venture builder, I am constantly reminded in the ways in which products work together, and the ways in which change has to be adopted, that you cannot be all things to all people. Products and brands need to be boxed because consumers rely on this for their own simplicity.

I believe in thorough examination when trying to understand markets and the economy, and I want to see change in the way small businesses are supported to allow independent operators to prosper. The greatest reward of what we do is witnessing ideas brought to life and seeing solutions being provided to consumers.

Many start ups are riddled by the fact that their revenue is vague and distant. Ours is current and clear. We are incredibly proud of what we make.

Success requires constant reinvention, it requires dedication but also an acceptance of change. Our concepts focus on a clear understanding of how change is shaping the next generation of users.